Falky and the story of the priceless smile

03. June 2017

The smile that lights up the faces of our child-minders when the kids finally get to meet their hero, Falky, is priceless.

Anyone who has spent a family holiday at Falkensteiner Hotels & Residences will surely be familiar with Falky, our popular Falkensteiner mascot.

A cuddly favourite amongst kids, Falky is great company for families checking in at Falkensteiner Family Hotels, makes a daily surprise appearance at Falky Land and takes children staying at Falkensteiner on adventures in and around the hotel. Granted, Falky doesn't show up in person during check-in, but he's certainly present in the form of small Falky gifts for our little guests.

I was able to convince myself of this when we spent a week in Nassfeld for a photo and video production at the start of the year against the backdrop of the delightful Falkensteiner winter landscape. After our child models had met Falky for the first time, they were interested in only thing: when would they get to see Falky again? 

Inspired by these unique emotions, I got home from the shoot at the time and was able to convince our marketing director of my idea in no time: Falky and his unique effect on his little fans just had to be recorded on video. Obviously, all parents want to be able to holiday with their kids and be sure their little ones enjoy the stay and take home great memories that will last a lifetime.

We immediately agreed on a date with our favourite film team, Niki Strecha from twoniksfilm and Nico Wieseneder from Artjungleproductions, and got to planning the production in detail.

Finding a studio didn't take long - but then we got to the really strenuous but also exciting part. How do we want to structure the video? Where exactly should it be used? When should production be scheduled? Lots and lots of questions.

One thing quickly became clear, though: we needed kids – lots of kids. Although we routinely contract professional model agencies for our media productions, we deliberately opted for a different approach this time around and launched an internal casting amongst our colleagues – we set about finding "Falky's next model star". With so many submissions, it was no easy choice. In the end, we singled out 12 kids aged 3 to 7. Fully in line with our core target group at our family hotels across all Falky countries. Falky Land is synonymous with loving and professional childcare. That's because, parents can only really relax when they know that their little ones are in good hands. At Falky Land, kids will find age-appropriate entertainment. Tailored activity and entertainment programmes under the supervision of experienced child-minders make for an unforgettable family holiday with our darling mascot, Falky.

We checked off the main points of preparation on the to-do list: location – CHECK, actors– CHECK, catering – CHECK (after all, no one was supposed to starve), script - CHECK. To make sure our stars weren’t going to get bored on the set during the shooting breaks, we organised two more professionals from Wiener Kinderfreunde who provided lots of fun and action with their craft set.

The wait was finally over at the beginning of May: Falky was "flown in" and we set about shooting the first scene at Guxtu Filmstudio in Vienna at 10 am. The entire team was under quite a bit of strain: on the one hand, because our marketing director was there in person ;) but also because 12 children were anxious to finally meet Falky for real at a Meet & Greet. Everyone was alert and keyed up. I've already organised a number of shootings with family and friends since I started assisting Falkensteiner City & Family Hotels in my capacity as brand marketing manager and I've been at Falky Land and at the Family Hotels in person and am familiar with the challenge of working with several children at one time. But 12 kids at one go turned out to be a completely new experience - in that I have no kids but my own cat. Thanks to the parents, who had joined their kids on the set, and thanks to the great models, the day of shooting was great fun. We all broke out into sweat only because our Falky CD motivated not only the kids and Falky to dance, but us too. I can still hear the "Ich bin Falky..." tune now.

I'm certainly not going to let you in on what the video is about, but you'll be able to see for yourself some time at the end of June ;)

Meet Falky in person...
...and find a friend for life!
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If you haven't been to any of our Falky Family Hotels in person yet, get a first impression here: family.falkensteiner.com

A little warning for all parents: you might just end up missing the company of your children during a Falkensteiner family holiday! Our line up of games and recreational activities is so extensive that sometimes there'll only be just enough time to eat. Kids want to rediscover the world afresh every day. For them, everything is a big adventure. And kids are always game for fun activities, as long as they're exciting. Whether that means hiking in stunning landscapes, skiing in the most beautiful regions of Austria and South Tyrol or spending the summer holiday on the scenic beaches of Sardinia, Jesolo and on Croatia's Adriatic coast: Falkensteiner Family Hotels cater to every taste. And during all seasons of the year. Our Falkensteiner City Hotels also guarantee a successful city tour with the entire family in Vienna, Leoben, Belgrade, Bratislava or Prague.

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